The world of digital marketing is always on the move, with constant innovations and updates in the industry. One of the latest advancements in the field is Traffic DSP, a new feature from ClickAdilla designed to streamline the management of affiliate marketing campaigns. In this article, we’ll delve into what Traffic DSP is, how it operates, and why it’s beneficial to use.
What is Traffic DSP?
Traffic (DSP) for automatic programmatic media buying that utilizes a real-time bidding (RTB) auction. It’s a service that enables advertisers to incorporate third-party traffic sources and oversee their advertising accounts using ClickAdilla’s interface. Previously, advertisers had to generate comparable campaigns on each network they worked with and manage them independently. However, with Traffic DSP, all these tasks can be managed from a single interface, reducing time spent and avoiding the need for multiple log-ins.
How does Traffic DSP work?
Traffic DSP provides advertisers with the opportunity to purchase traffic from multiple sources that support RTB or XML integration. The RTB auction system allows advertisers to acquire traffic at an optimal price, which is much cheaper than direct buying. Unlike direct buying, where the cost is fixed for each campaign, the real-time bidding system is more flexible. Traffic DSP also offers additional possibilities for third-party traffic filtration through ClickAdilla DSP filter tools.
Why use Traffic DSP?
There are many reasons to use Traffic DSP. Firstly, it saves advertisers a significant amount of money, as there is no need to pay ad networks for the margin of the traffic. Secondly, Traffic DSP saves time by allowing advertisers to manage multiple campaigns across different platforms from a single interface. With Traffic DSP, advertisers can view and manage all their advertising activities and statistics in one place, whether together or separately. Additionally, a personal manager is on hand to assist advertisers whenever they need it.
Another advantage of Traffic DSP is that it provides more control over campaigns. Advertisers can select any third-party traffic supplier that supports RTB or XML and incorporate it as a third-party SSP. This flexibility allows advertisers to use their preferred networks and tools while benefiting from ClickAdilla’s interface and management tools.
How to use Traffic DSP?
To use Traffic DSP, advertisers must have an advertising account with third-party traffic sources, and all financial calculations for external traffic sources must be carried out independently. While using Traffic DSP, advertisers only pay a fixed price for the service, not the traffic.
Traffic DSP is a valuable tool for advertisers looking for an effective method of managing their affiliate marketing campaigns. With Traffic DSP, advertisers can incorporate third-party traffic sources and oversee their advertising accounts using ClickAdilla’s interface, reducing time spent and avoiding the need for multiple log-ins. Additionally, Traffic DSP provides more control over campaigns, and advertisers only pay a fixed price for the service, not the traffic. For more information on connecting multiple traffic sources, contact support or speak to a representative in a live chat.